Moreover, in the real world, when hints or clues about solving a problem are shown to the left visual field (right hemisphere) people are much more likely to solve it. Specifically, a part called the anterior superior temporal gyrus (geek speak). We know this because in MRI scanners, when observing someone experiencing a flash of creative insight, the left hemisphere doesn’t really react but the right side does. Each hemisphere controls the opposite side of the body.Įven though both hemispheres are constantly interacting with one another in a complex neural dialogue, as a rule of thumb - the left hemisphere is where logic and language occurs, and the right is where creativity, empathy and as it happens, ‘aha moments’ take place. The brain, as many of us know, is split up into two main hemispheres: the right hemisphere and the left hemisphere. In this article, you’ll learn how creative insight takes place, and how to apply the 5 step process to your own domain.Īnd as always, we’ll be drawing on examples from the creative processes of four masters: Renaissance artist Leonardo da Vinci, screenwriter Woody Allen, Avatar director James Cameron, Game of Thrones author George R. In reality, there’s a 5 step process that all great creators go through before they get their best insights. On the surface an ‘aha moment’ seems like a gift from God - a lightning strike of creativity from the heavens. The truth is the ‘aha moment’ is one of the most misunderstood concepts in psychology. ![]() ![]() How lucky and supremely intelligent these individuals must have been to stumble onto such great ideas in a single instant. ![]() Legend has it, Percy Spencer invented the microwave after a candy bar melted in his pocket while he was fixing a radar Isaac Newton discovered the law of gravity after watching an apple fall from a tree, and Albert Einstein finally grasped special relativity after glancing at Bern’s famous clock tower on his way home from work. The stories of famous ‘aha moments,’ are awe-inspiring…
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